Why do you think we are #21? And why do you think the rest of the B1G teams are ranked high? It's because we are getting $53 million from the B1G every year. Or whatever the outlandish number is now. As a member of the B1G, we benefit more than any other league being a member.
To my knowledge the B1G Conference doesn't benefit from our licensing fees or ticket fees. They benefit from putting us on TV every week, but how much longer will they continue to benefit as much if we keep having losing seasons?
If Warren is negotiating the next media rights deal,
then we are all in B1G trouble.