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NIL deals for some Huskers-1890 initiative

After launching three months ago, The 1890 Initiative has inked NIL deals with its first Nebraska Cornhusker football student-athletes.

The collective, founded by former Husker great Matt Davison and Nebraska businessman Tom Peed and Shawn Peed, has agreed to NIL partnerships with running back Anthony Grant, linebacker Nick Henrich, linebacker Luke Reimer, defensive lineman Ty Robinson and offensive tackle Teddy Prochazka.

The deals link The 1890 Initiative with some of the Huskers’ top returning players for 2023. It’s expected that almost the entire football roster at Nebraska will be a part of NIL deals with 1890 eventually. Over the past year, collectives have become a critical part of player retention and roster management for top college football programs.

Key Nebraska stars involved in NIL deal

Grant earned honorable mention All-Big Ten honors as a junior in 2022. He led Nebraska with 218 carries – the most by a Husker since 2014 – while totaling 915 rushing yards, six rushing touchdowns. He also averaged 76.3 rushing yards per game. Grant has an On3 NIL Valuation of $50,000.

Henrich, an Omaha native, was a team captain in 2022. He battled through injuries in his sophomore season but still finished with 37 tackles and three tackles for a loss. Henrich has an On3 NIL Valuation of $42,000.

Reimer, a Lincoln native, started 10 games as a junior in 2022, earning honorable mention all-conference honors for the second straight season.

He started the first six games of the season before an injury kept him out of the Purdue game, snapping his streak of 18 consecutive starts. He then started the next four contests before missing the season finale at Iowa. Despite the injuries, Reimer led Nebraska with 86 tackles while adding 3.5 tackles for loss, one sack, five pass breakups and one interception. Reimer has an On3 NIL Valuation of $44,000.

Robinson started every game as a sophomore in 2022. He totaled 24 tackles with four tackles for a loss, two sacks and one pass breakup. Robinson has an On3 NIL Valuation of $121,000.

Prochazka, an Elkhorn, Nebraska, native, started the first three games at left tackle in 2022, but he suffered an injury against Georgia Southern that kept him out the rest of the season. He has an On3 NIL Valuation of $36,000.

The 1890 Initiative developing into top collective

The 1890 Initiative launched with much fanfare in October. But even then, collective leaders said it would take a little bit before we see the full scope of their game plan to assist Nebraska student-athletes.

Along with all of Davison’s ties to the program – which included 19 years on the Huskers’ radio broadcasts and helping raise $80 million for the NU’s new football facility project – having Tom and Shawn Peed associated is a big deal.

The Peeds run Sandhills Global, a company that produces a diverse range of products and services from well-established trade publications and websites to hosted technology services. They are among the most successful businessmen in the Midwest.

Plus, Davison will also build a team of employees for 1890 that will include Joe Selig as vice president for development. Selig announced earlier this year his planned retirement from his position as senior vice president for development for the University of Nebraska Foundation.

1890 is initially focused on Husker football and volleyball student-athletes. The plan is to assist them with NIL opportunities in Nebraska through local charities, partnerships and networking with local businesses. NIL opportunities, according to 1890, will include camps and clinics, community outreach, autograph signings, public appearances, nonprofit engagement, social media promotions and other activities.

“There are a lot of questions about the future of Nebraska football, and NIL is a big component of that,” On3’s HuskerOnline Publisher Sean Callahan said.

“Having a collective backed by the Peeds and led by Matt Davison and Joe Selig is a home run. Davison was responsible for raising $80 million for Nebraska’s new football facility project, while Selig is one of the most respected University of Nebraska fundraisers of all time.”

1890 Initiative absorbs Athlete Branding & Marketing

Another sure sign that the move by Davison and the Peed family is massive for the Cornhuskers is that 1890 absorbed Athlete Branding & Marketing. Athlete Branding & Marketing was the first and most prominent collective to offer NIL opportunities to Nebraska athletes. ABM, which has an office in the Haymarket district in Lincoln, has represented dozens of mostly football and volleyball players since August of 2021.

ABM ceased operations at the end of 2022. It had been headed by Gerrod Lambrecht, the former Nebraska football chief of staff under former head coach Scott Frost. When Frost was dismissed on Sept. 11, Davison said he at that point knew ABM “was going to wind down operations by the end of the year.”

Matt Rhule wants Nebraska to do NIL correctly

Nebraska coach Matt Rhule made it clear on National Signing Day NIL will play a huge role in helping turn around the Big Red. But he wants to ensure he follows the rules and supports his players the right way.

“You can see it’s being misused and mishandled in a lot of places,” he said. “I can’t start that relationship off with lies. I can’t start that relationship off by saying, ‘Hey, I want to help you be the best man you can be. But let me go tamper with someone on someone else’s roster and start it off by cheating, which is happening everywhere right now. It’s saddening to me…

Tominaga vs Maryland Reaction

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敵チームの富永に対する警戒レベルが明らかに上がってる、それでも点取ってるの凄いな
The enemy team's vigilance level against Tominaga has clearly risen, but it's amazing that they still score points.

鳥肌えぐいわ、カンファレンス上位に競り勝ったのはデカすぎる。乗り始めると止まらんのワクワクする。このアベレージが続いて、もっと体強くなれば絶対NBA行けるよ。今後の成長により期待。
Goose bumps, it's too big to win the conference top bid. Once you start riding, you won't be able to stop. If this average continues and I get stronger, I can definitely go to the NBA. Expectations for future growth.

富永ゴール下の動きうますぎるし、それに合わせられる味方もえぐい
Tominaga's movement under the goal is too good, and the allies who can match it are also good

オフボールで味方に有利な動きが随所に見られて、チーム戦術へのアジャストが出来てきてるから、富永選手が得点伸びなくてもコートにいるだけでスペース作ったりヘルプで寄ったりリバウンド絡んだりでゲームレヴェルが引き上げられる。最高の貢献度じゃ無いかしら。最後までコートに立って、ゲームに勝ってるのだから。
Off-ball moves that are advantageous to teammates can be seen everywhere, and adjustments to team tactics have been made, so even if Tominaga does not improve his score, he can create space just by being on the court, get help, and get involved in rebounding. The game level is raised. I wonder if it's the best contribution. You win the game by standing on the court until the end.

富永見に来てるつもりが、ネブラスカ大に愛着湧いてきた。
勝つと結構マジで嬉しい
I thought I was here to visit Tominaga, but I fell in love with the University of Nebraska.
I'm really happy when I win

KeiseiとWalkerの相性めっちゃいいな Walkerのプレーめっちゃ好きなんだが あと、Keiseiがいるだけでスペース広がっててGやFがドライブ行きやすそうだから得点以上に効果ある small teamだけどテイクチャージバンバン取れてるし、team DF もだんだん深まってる気がする! 怪我だけは気をつけて欲しい
Keisei and Walker's chemistry is really good I really like playing Walker Also, just having Keisei expands the space and makes it easier for G and F to drive, so it's more effective than scoring. It's a small team, but we're getting take charge bang bang, and I feel like team DF is getting deeper and deeper! I just want you to be careful not to get hurt😢

Baseball Monday coverage update

I’m out celebrating the girlfriend’s birthday today, so I’ll be absent from covering Nebraska’s series finale against San Diego coming up at 2 p.m. I’ll be back for the South Alabama series on Friday.

The Huskers look to avoid the season-opening sweep against the Toreros after last night’s 10-9 walk-off loss. Here’s the recap for last night:

Basketball Final in overtime: Nebraska 70, Maryland 66

Nebraska (13-14, 6-10 Big Ten) welcomes the Maryland Terrrapins (18-8, 9-6) for a 4 p.m. Big Ten Conference bout. Both teams are hot — the Huskers have won three of their last four while the Terps have won six of their last seven, and just knocked off No. 3 Purdue.

If Keisei Tominaga scores at least 20 points today, he'll become the first Husker to post five straight 20-point games since Tyronn Lue had seven straight with 20-plus points during the 1997-98 season.

Sunday's game will be televised on FS1 with Kevin Kugler and Nick Bahe on the call.

Here's a bit of pregame reading:

Basketball Huskers beat Maryland in overtime: "Keep fighting, clawing, swinging"

Big, big win at home over Maryland for the Nebraska men, who improve to 14-14 on the year.

“I think they believe now they can do it, and that’s a big part of it,” Fred Hoiberg said. “We just have to keep fighting, man. Keep fighting, clawing, swinging. We’re going to have to win ugly, which at times it was tonight. But this team has shown it can win in a lot of different ways.”

Basketball Final: Nebraska 82, Rutgers 72

The Huskers (12-14, 5-10 Big Ten) wrap up a stretch of four conference games in 10 days tonight at Rutgers (16-9, 8-6). Tipoff is slated for 7 p.m. on BTN with Jason Horowitz and Brian Butch on the call.

Nebraska overcame a 17-point second-half deficit to beat Wisconsin, 73-63, in overtime on Sunday. Do the Huskers have anything left in the tank for the Scarlet Knights, who own the best defense in the Big Ten? Should be interesting.

Baseball Live Thread BSB FINAL: San Diego 10, Nebraska 9

Back at it this afternoon at Fowler Park as the Huskers (0-2) look to get their first win of the season against San Diego (2-0) who used a two-run eighth inning to take a 5-3 victory last night.


It's the debut of Husker freshman pitcher Caleb Clark as he takes the mound and will become the 10th true freshman to make a start on opening weekend. The left-hander will take on Ivran Romero (4-4, 2.53 ERA, 3 SV) who makes the transition over from the bullpen.

Attached below is the recap from the season opener as well as the series preview:


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