Contract comparisons.
Deion Sanders = $29.5M, Sanders will owe Colorado $15 million if he leaves after one season, $10 million after the season season, $8 million after the third season, and $5 million after either of the final two years of the deal
Luke Fickell - $57M, he has to PAY Wisconsin $8M if he leaves before 2027. If Wisconsin fires him before 2029 they only owe him $6.5M
Matt Rhule = $74M, 90% guaranteed ($66M)
We gave Matt Rhule a contract that you only give if you bring in a guy with a name like Harbaugh, Meyers or Sean Payton. This isn't about "Well it isn't your money". This is about stewardship of finances; and he overpaid a bad contract for a guy that has never beat a ranked team. Make no mistake, regardless of who's money this is we are stuck with Rhule for the next 5 years. There will not be money to afford a buyout after 3 years.
Yes, you could argue that maybe we hit the lottery of coaches and we are winning divisions in the next 2-3 years. That is a huge gamble on a guy that we don't even know if he is a consistent winner. I don't think you'd want to lock this money on a gamble, just pay the money on a proven name and if there isn't one available do what Colorado did and gamble on the field so that if it doesn't work out you can get out of it easy and see what candidates are available 2 or 3 years from now instead of 5.
TLDR - This locks us in a potentially terrible situation if Rhule doesn't work out. Fans gave Frost a lot of patience because he was a Husker but I'm suspect if we don't make a bowl game next year that sell out streak will be in danger in 2024 and the sharks will be circling with no way to get out if 2024 fails too.