By every measure, he is succeeding? Sure if those measures are selling "Prime" merch and getting social media interactions.
I get it, you think he is a cool guy, you had his jersey as a kid, and you want him to succeed, but there are WAY more reasons to suspect this will not work than evidence it will. He has zero experience coaching P5 football and barely any experience coaching, period. He was an HS Assistant Coach three years ago. He doesn't even leave his house to do in-home visits. And is currently sitting 20 scholarships under the 85 limit.
I was rooting for him early, but all these "everything he touches turns to gold", "he's never failed at anything", "he will rake in 5-stars", "he was the best hire of the off-season", posts, and insanely emotional push back against anyone questioning this guy have got the best of me.