the problem is that Hathaway advertises to a national/global (not local) marketBuffet loves Husker football but won’t spend a dime on it. However, people in charge need to think creatively. Who does business with Hathaway? Basically everyone. Get them so spend money on local commercials with football Husker players to catch his attention. You dam well know Buffet has all of the cable news and market channels going all day in his office. Putting a Husker kid in local commercials on these channels might get him to look up from his desk and pay attention. Advertising is for a target market. Sometime that target can be a lot of people or a select group. The outside sources that want Buffers attention and use for Husker players to help catch that attention is endless and much cheaper then most people are willing to spend
a cheesy ad featuring one of the players doesn't do anything to move the needle
and if I am looking for a firm to manage my money, I'm not sure I will have a lot of confidence in a firm that chooses to invest its money in college football players at the local university
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