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Drama gets clicks and eyeballs.

It’s obviously a new world in college football but with the different portal opportunities - the NIL and pay lining up. One thing is for certain college football has action year around.

Some may hate it - but at the end of the day I like that the players have options. As big as the business has gotten it was criminal not to allow income opportunities (my opinion has shifted from a few years ago).

The headcount reductions will ultimately lead to more parity around college football which will be good for the product overall.

I think football is in a very different space but I personally think there will be a lot of benefits to the new world. It will drive clicks and turn into a bit of a soap opera - but the fan experience will still be awesome on gamedays, there will still be awesome stories of players overcoming adversity. Exciting times.
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OT: A serious question…so what’s up with Nebraska?

I have had my older sister (and my best friend on earth aside from possibly my wife) die at 59 of a rare sarcoma cancer, here husband survived kidney cancer…he remarried and his new wife currently has breast cancer, a brother-in-law died of pancreatic cancer, his wife currently suffering from kidney cancer, a niece die of breast cancer at 36, another sister-in-law currently a breast cancer survivor, and my mother-in-law survived breast cancer…all lifelong Nebraska residence.

The state ranks, sixth out of all 50 states in cancer per capita, & all other states in the top 10 are eastern/southern, somewhat industrial states. Any thoughts?


https://www.asbestos.com/cancer/state-cancer-rates/






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Drove from Omaha to North Platte yesterday

If you want to call this political, then fine, but it’s just an observation.

Every Christmas I fly from Atlanta to Omaha and then drive to North Platte to see my parents.

Observation 1 - For most of the drive, it’s remarkable that the drive doesn’t look a lot different than in the 70s. The general landscape is almost the same with the only noticeable difference being that there are now mile markers on I-80 every half mile instead of every mile.

Observation 2 - When I got to North Platte, there was something markedly different. There are about 3 times the volume of Christmas lights and decorations on the homes in the town, even one of the largest and best displays I have seen on a single wide trailer. I can’t help but feeling that a lot of people believe that it’s morning in America again.

There, I said it!
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Revenue Sharing

Maybe I am missing something here, but it seems to me that it would be fairly easy for universities and athletic departments to pay more for their rosters directly than the allotted $20M in the ruling.

If NIL will still be allowed, and anybody can donate to NIL collectives, even HC are doing it now, can’t the university just use some kind of middle man, or a 3rd party bank account to distribute funds that are then funneled to the collective?

That’s essentially what is happening with coaches that are contributing anyways. I even wonder if you could see HC contracts that stipulate a % of the salary must go to XYZ Collective. That would be just another way around the “limit” for universities.

If schools that are making $90M per year from the Bigten or SEC want to spend more than the $20M allowed it just seems like there could be ways around the limit to tip the scales.
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Weird dynamic around the portal....

Generally hate the transfer portal and how out of control the NIL is but good for the kids that are making $$.

The weird part is let's say a kid gets $300-400k for a year at a new school (good $$ but not life changing). Will that be the most some of these kids will ever make in a year.? Good for them right but I wonder how many of these kids will invest or blow it on random stuff.

What kind of support system do these kids have or do schools offer to help them manage their $$?
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Football UPDATED 12/19: Nebraska FB coaching staff contracts (Phil Snow salary info released)

UPDATED 12/19

Nebraska announced the additions of three new assistants on Thursday. Salary and contract info for one of those hires (Phil Snow) has been released to Inside Nebraska.


Also included are several notes about the staff salaries/contracts + contract info on Daikiel Shorts and Phil Simpson.
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Football Official: Nebraska announces additions of Bradden, Snow, Williams to coaching staff

Officially official. Press release via Nebraska Athletics:

Nebraska Head Coach Matt Rhule announced today the addition of three coaches to the Husker defensive staff. Terry Bradden has been hired as Nebraska’s defensive line coach, Phil Snow will serve in the role of associate head coach and Addison Williams will be Nebraska’s defensive backs coach.

“Terry Bradden, Phil Snow and Addison Williams are excellent additions to our coaching staff,” Rhule said. “Each of them is an ideal fit for their role on our defensive staff. They are all elite teachers who have been a part of winning programs and organizations. The experience they bring to our defensive staff will be invaluable as we defend a wide variety of offenses in the Big Ten Conference.”

TERRY BRADDEN
Bradden will come to Nebraska from the Kansas City Chiefs where he serves as the assistant defensive line coach. The 2024 campaign is Bradden’s eighth in Kansas City and his fourth in his current role with the team, after serving as a defensive quality control coach (2018-20) and a defensive assistant (2017).

During Bradden’s time with the organization the Chiefs have captured three Super Bowl titles, including back-to-back crowns the past two seasons. This season, the Chiefs rank third in the NFL against the run and are sixth in total defense.

In 2023, Bradden assisted a defensive line that recorded 57.0 sacks to rank second in the NFL. Defensive tackle Chris Jones and defensive end George Karlaftis each recorded 10.5 sacks. The defensive line also paced the way for the Chiefs to record 55.0 sacks in 2022, which also ranked second in the league.

In addition to his defensive line work, Bradden also spent time with the defensive backfield with the Chiefs in 2019. Prior to joining the Chiefs, Bradden served as a quarterback graduate assistant at Bethune-Cookman University in 2016. He was named to the first AFCA Top 30 Under 30 class that year. Bradden spent 2014 at FAU as a special teams quality control coach and then served as head coach and athletic director in 2015 at his alma mater, Inlet Grove High School.

The Florida native played three seasons at Howard University (2009-11) in Washington, D.C., before transferring to Tuskegee University (2011-13), where he also played quarterback.

PHIL SNOW
A veteran defensive coach with a history of success, Snow will reunite with Rhule after serving as the defensive coordinator on Rhule’s staffs at Temple, Baylor and with the Carolina Panthers.

A veteran with 37 years of collegiate coaching experience, Snow has served as defensive coordinator at seven previous schools, including UCLA, Washington, Arizona State, Boise State, Eastern Michigan, Temple and Baylor. He also has eight years of NFL experience with the Detroit Lions, Carolina Panthers and Chicago Bears.

Snow has worked in a consulting role for the Huskers this season and spent the 2023 season as a senior defensive analyst with the Chicago Bears. Prior to that, Snow worked on Rhule’s coaching staff for 10 consecutive seasons from 2013 to 2022.

Snow was the defensive coordinator for the Panthers from 2020 to 2022, highlighted by the 2021 season when the Panthers ranked second in the National Football League in total defense.

The play of Snow’s defenses at Baylor and Temple helped both of those programs have dramatic turnarounds. In 2019, Baylor reached the Big 12 Championship game with the Bear defense finishing second nationally in takeaways (30), third in interceptions (17), eighth in sacks per game (3.31) and fifth in turnover margin (1.08). During Snow's final year in Waco, Baylor defensive tackle James Lynch finished fifth in the nation in sacks (13.5) and was named the Big 12's Defensive Player of the Year.

Prior to Baylor, Snow spent four seasons at Temple under Rhule, where his squad led the AAC in defense in both 2015 and 2016. The 2016 defense ranked third nationally in total defense (282.5 ypg) and 11th in scoring (18.4 ppg) to help lead the Owls to an AAC championship and a 10-4 record. Snow coached All-AAC linebacker and eventual first-round draft pick Haason Reddick, picked 13th overall by the Arizona Cardinals in 2017.

Rhule and Snow first came together at UCLA in 2001, where Snow was the defensive coordinator and Rhule served as assistant defensive line coach. In 2001, the Bruins led the Pac-10 in total defense.

Originally from Winters, Calif., Snow went to Cal-State Hayward and began his collegiate coaching career at Laney College in 1979 and had coaching stops at Boise State, Cal, Arizona State, UCLA and Washington, before his first stint in the NFL with the Lions.

ADDISON WILLIAMS
Williams joins the Husker coaching staff after spending the past four seasons at UCF, including coordinating the Knights’ defense in 2023 and 2024.

A native of Atlanta, Williams has 15 overall years of experience as a college coach. In 2023, Williams guided a Knight defense that led the Big 12 Conference in fewest passing yards allowed at 196.7 per game. UCF also ranked third in the league in team pass efficiency defense at 120.32. The Knights permitted only 12 opponent touchdown passes the program’s fewest allowed since 2001.

Upon his arrival at UCF, Williams made an immediate impact with the Knights’ pass defense. In 2021, UCF ranked seventh nationally in pass efficiency defense (an improvement of 97 spots in the NCAA statistical rankings). The Knights closed the year with six victories in their final seven assignments to finish 9-4. UCF’s cornerbacks played critical roles as the Knights improved 86 slots in the passing yards allowed category, moving to 35th in 2021, allowing 89.1 yards fewer yards per game than in 2020.

Williams spent the 2020 season as the safeties coach at Coastal Carolina, helping the Chanticleers to an unbeaten and record-setting 2020 regular season, an overall 11-1 record and final rankings of 14th in both the AP and Coaches polls. Williams helped Coastal Carolina rank third nationally in 2020 with 16 interceptions (plus second in overall takeaways with 25) and 16th in team pass efficiency defense.

Williams also served as an analyst at Auburn in 2019 after coaching at Furman for two seasons, helping the team to the 2018 Southern Conference title. Williams also served as the defensive coordinator and secondary coach at Tusculum from 2013 to 2016.

Williams played three seasons as a cornerback at South Carolina for Coach Steve Spurrier from 2007 to 2009, playing in 26 games. He began his coaching career as a student assistant with the Gamecocks in 2010, and served as a defensive graduate assistant for South Carolina in 2011 and 2012, helping USC to a 22-4 record in those two seasons.
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