Personally, if you add ASU, Arizona, Utah, and Nebraska and you jettison West Virginia and UCF (who were only added to patch holes and aren't geographic fits) you have a really solid conference with multiple games in primary recruiting territory for NU.Well, if it were up to some on this board. Nebraska.😒
Don't be surprised if Missouri and maybe Arkansas start thinking about leaving the overcrowded and impossibly competitive SEC. I think Colorado started a trend of accepting that some conferences just aren't good fits for their athletics programs and they will never be able to succeed at a reliably high level there.
What will be the future of OU and Texas? We'll see.