The misconception is that football is complicated. It is not more complicated than science/engineering, mathematics, writing, health and medicine, construction management,etc and a majority of fans could easily pick up the game if they dedicated their lives to such a pointless pursuit.
Couldn't most people pick up science/engineering, mathematics, writing, health and medicine, construction management,etc if they dedicated their lives to it?
Football is entertainment, and nothing more
Ask Jack Hoffman if football is just entertainment. Ask the literally thousands of NCAA athletes that get a free (or partially free, depending on the level) education if football is nothing but entertainment. There is a lot more to football than entertainment. There is a lot of good that comes from it. It keeps some people off the streets, it gives some people structure and character, it gives education and networking and social skills.
A craft that sickeningly makes millions, even when its impact on society is very tiny.
Why does it matter how much they make? There is a lot of money that comes with a successful program, if they are apart of the successful program, why shouldn't they be compensated accordingly? And the impact of sports/football in general has an enormous impact on society. Look at crime rates when local sports programs are introduced. Look at grades of students before and after they enter a sport. If you are speaking about the direct impact of a specific coach, again, ask Jack Hoffman what a coach can do.
I have spent my entire life around coaches, and coaches are in general disgusting. Big money sport is corrupting in itself, as the only goal is winning, but many coaches invest in such a thing for money and pure competition, except they have to manipulate the young to reach their goals. There is no greater good, or final success, but win or lose, and in the college game all coaches get rich. If recent NU history is any indication, then most disparaging remarks about our coaches have been close to the mark, and we are talking about dozens of coaches with major personality flaws, and nearly all have been given a slap on the wrist and opportunities that no average joe would ever get after sleeping with young girls, coworkers wives, drinking, drugging, and abusing themselves and those around them.
People have flaws? Some people are terrible? That isn't just in the coaching world. So into most industries and you'll find some truly despicable people. They unfortunately outshine all of the truly remarkable people that are there too.