My conscience doesn't allow me to judge 90,000+ fans over a few balloons and it doesn't allow attaching "social" to anything I do or think.
As one of the conscientious caretakers of earth I consume less then 250 kWh per month electicity and until hunting season I fill my gas tank every month and it is about 12 gallons. Long before the millennials discovered facebook kids from the 50's and 60's have developed habits that reduce pollution in their own actions and generally abstain from trivialities.
Judging 90,000??? Wow, there's a quantum leap. I suggest that we can eliminate littering up the countryside with balloons very easily, and all of a sudden I'm judging? There's a reach if I've ever seen one.
The comment about our conscience wasn't referring to those 90K fans specifically; it was referring to what guides us in general.