CNBC recently came out with the rankings of the 75 most valuable college athletic programs. The SEC and Big 10 dominate the top ten with six and three schools respectively.
Ohio State University is ranked as the most valuable program, worth an estimated $1.32 billion due to factors such as:
• An alumni base of over 600,000 • A fan base of more than 11 million • Boosters that donated nearly $60M last year, and a football team that • An average attendance of over 100,000 at its games at Ohio Stadium in Columbus. Other Big Ten schools in the Top Ten are the University of Michigan (ranked 4th, $1.06 billion) and the University of Nebraska (ranked 8th, $943 million). The SEC schools in the Top Ten are University of Texas (ranked 2nd, $1.28 billion), Texas A&M (ranked 3rd , $1.26 billion), University of Alabama (ranked 5th, $978 million), University of Georgia (ranked 7th, $950 million), University of Tennesse (ranked 9th, $940 million) and the University of Oklahoma (ranked 10th, $928 million).
Here’s the value breakdown of the top conferences: • The SEC is worth about $13.3 billion with an average of $832M per school • The Big Ten is worth about $13.2 billion with an average of $734M per school • The ACC is worth about $10 billion with an average of $558M per school • The Big 12 is worth about $6.7 billion with an average of $420M per school
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