This is not my opinion. It is literal fact.
The B1G sold its broadcast rights to FOX.
The conference is an outsourced manufacturer of college football games which are owned by FOX for them to distribute as they see fit.
If it sounds like bad business, that’s because it is.
Which is why I’ve been shouting this from the rooftops since it took place. It was incomprehensibly incompetent for the B1G to agree to this, and remains so today. Will only get worse in the future.
Ok, but you’ve now ventured into waters that very little to do with my point. We are partners with FOX. We provide the product they deliver it. We gave them 61% of our network rights because we liked the number FOX gave us per school. Whether that deal was a good idea or not is somewhat irrelevant. Maybe it was, maybe it wasn’t. The point is we are partners, and both parties will have a say in the end. You don’t piss of your business partner when things are going well. No partnership is forever if one party isn’t happy.