Nebraska left the Big 12 Conference and officially joined the Big Ten on July 1, 2011. The decision was driven by a combination of financial, competitive, and governance factors:
Key Reasons for Nebraska Leaving the Big 12:
- Financial Stability and Revenue Sharing:
- The Big Ten offered a more equitable and lucrative revenue-sharing model, particularly through its successful Big Ten Network.
- The Big 12 had a revenue distribution model that disproportionately favored Texas and a few other schools, leaving Nebraska and others with less financial security.
- Texas' Influence in the Big 12:
- Texas' dominance in conference decision-making, especially with the creation of the Longhorn Network, caused friction with other member schools, including Nebraska.
- Nebraska felt marginalized by Texas' growing influence over television deals and scheduling.
- Desire for Conference Stability:
- At the time, the Big 12's future was uncertain, with rumors of schools like Texas, Oklahoma, and others potentially leaving.
- The Big Ten was seen as a more stable and prestigious conference.
- Academic and Institutional Fit:
- Nebraska valued the Big Ten's strong academic reputation and its association with the Association of American Universities (AAU).
- The conference prioritized both athletics and academics, aligning with Nebraska's long-term goals.
- Geographic and Competitive Considerations:
- The Big Ten offered high-profile matchups and a larger media footprint, which benefited recruiting and program exposure.
Impact of the Move:
- Financially, Nebraska has benefited from the Big Ten's robust media deals and revenue sharing.
- Competitively, however, the football program has struggled to achieve the same level of success it had in the Big 12 and earlier eras.
Nebraska's departure from the Big 12 marked a significant realignment in college athletics and was a precursor to other major conference changes.