Jim Delany pushed for the 9 game schedule to increase tv revenue. I don't believe the conference had any concern whatsoever about making it into the playoffs type thing. It was all about money. Same could be said for the next guy, who tried to cancel the football season during covid.
The conference crossover games for years have not been done out of fairness to schools, but to increase revenue with the best rated games possible. It's always been about money.
Now all of a sudden they care about the playoffs?
It seems that way.. welcome incoming Commish Tony Petitti.
To me this signals a shift in thinking that is different from the prior two guys.