I think if your NIL deal is through a “collective” there’s little responsibility on the athletes part cause the money comes from so many different sources. I think each contract stands on it’s own, as in, if a singular company donates a large amount to a collective with the understanding that this money is for a specific player or sub-set of players that are required to advertise for said company. Then yes, I suppose there would be some contractual obligations to advertise for said company. But in that sort of situation, why wouldn’t that company ink the NIL deal privately instead of going through a collective? In the end, the NIL money from a “collective” comes from a wide ranging and diverse pool. Private donations from fans and boosters, private companies and/or anyone who wants to support these athletes. In many cases there really isn’t any one specific company or organization for these kids to advertise for, except the collective it’s self.