Well you still have 15,000 less mouths to feed, maybe 5 to 10 thousand of those in South stadium itself. There's no way revenue is going to be made up in concessions. With the seating, you're still starting at a revenue deficit of 15,000 seats that you'd have to make up in premium seating. That's all just to keep up the same revenue that's already generated, let alone increasing it or paying back capital cost. There's no financial justification for this project whatsoever. The only justification it has is irrational exuberance.