He's using a composite score based on five metrics, all weighted equally:
- Football rank (using 5-year Sagarin average),
- Academic reputation (based on US News rankings),
- All sports ranking (based on 2022 Learfield Director's Cup standings)
- Average football attendance for 2017-21 (excluding 2020), and
- TV ratings (based on how many 2017-21 football games a team played with over a million TV viewers)
Think about where NU stood in June 2010 (particularly 1, 4, 5) vs. today.
NU looked good to the B1G then because
- Tom Osborne was the AD. (The guy who many NU fans claimed stunk from 1973-1993 and whose "meddling" kept Perlhorst's Coach RiLLLLLLLLey from greatness).
Also, 2009 team "won" the Big XII Championship 12-10 if not for Texas alum/head of Big XII officials Walt Anderson demanding 0:01 be put back on the clock, and Pelini/Suh had beaten Arizona 33-0 in the Holiday Bowl
- Harvey Perlman's arrogance hadn't yet managed to get NU kicked out of the AAU
- Irrelevant, no conference invitations consider success in lacrosse, fencing, crew, or other Olympic sports
- Sellout streak
- Easily in top 15. But media markets matter too.