Its not just that they do it, its the way they do it. You cant slam social justice and America hate into peoples brains all the time. Look at why msnbc has such low ass ratings. Its all crap (and false).I know there are a bunch of entertainment experts here, but until you look at the data, you won't understand why the networks go for more story lines, even controversial perspectives.
Same thing happened on MTV. At first, MTV was the only place to watch a music video, so we jumped on it and watched and waited for our song. Then two things happened, 1) people could start to see videos online when they wanted to and 2) watching a video you'd already seen is less appealing and you don't tune in as frequently. So they created reality shows which were actually quite successful initially.
In sports, we all get scores, including highlights and statistics on our phones, tablets or computers. ESPN used to be the only way to get those. So now, ESPN is seeking new ways to get people to tune in. Hard to blame them, right?
This is more a story about a changing media type and how people consume media than it is boycotting against political takes on the network.
Watch Mike & Mike any given morning. Their show is maybe 50% sports-related (of which 90% is a story line and not really talking about outcomes of a game) - the other 50% is humorous lifestyle content.
Espn thinks of themselves as something they arent. Its not that they veer off sports, its the way they choose to do it.
Methinks a lot of their personalities either think their jobs arent important enough or they think they are more important individuals than they are.