With the new rule, I am not sure why we even kickoff any more. Why not just place the ball on the 25 and be done with it. I assume the purpose of the new rule is to prevent injuries. I suppose a team would elect to return a kick if they were behind by less than a TD and a return was the only way to win. Maybe kickers will develop a talent for kicking low line drives that hit on the 30 and possibly squib beyond the 25. But a returner could still fair catch the ball.