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My problem with the way Women's sports are marketed

stan raymond

Athletic Director
Gold Member
Apr 26, 2005
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I hate the way Women's sports are marketed or talked about in media. They are all lumped together.

I'm a Women's College Volleyball fan. Obviously that stems from being a Nebraska fan and Nebraska being very good for a very long time. My interest in the game has grown and I watch some other high profile matches or matches with our opponents or matches with former Nebraska players. I don't do this to support women, I do this because I am interested in the matches and I find them entertaining.

I hate the way that volleyball is lumped in with all other women's sports, as if they are the same thing and have the same entertainment value to people. I hate Women's Basketball, I find it awful to watch and a vastly inferior entertainment product compared to Men's Basketball, which I enjoy watching. It should not be assumed that being a volleyball fan means a person wants to watch all Women's sports.

I don't appreciate the way Women's sports are force fed to the public, where is is insinuated that you are a bad misogynistic person if you prefer Men's sports to Women's. Sports at the college level and professional level is about being entertaining, they all are vying for people's free time and spendable income. It is not misogynistic to prefer Men's sports over Women's, if you find them more entertaining as they involve better athletes. Each sport should be evaluated on it's own entertainment merit, not on a virtue signal merit.

I appreciate the way Nebraska volleyball has grown. It wasn't forced on people or grown through guilt tripping people into watching. It was organically grown by providing a good and entertaining team that people could support and grow an interest in. It has grown into a program that has created a revenue stream that is self sustaining. It has done this by being a good product for entertainment dollars and not done with rules or guilt shaming. Nebraska volleyball continues to grow, setting attendance records at 3 schools in our last 4 road games. This isn't media driven or a desire to grow Women's sports, this is done because of fan interest in the program.

The media's fascination with Women's basketball is weird. It's simply a horrible game in my opinion, the biggest money loser at most major schools and the only Women's sport that FBS schools are mandated to have. Women's basketball is pushed by the media excessively compared to the fan interest in the sport. Where volleyball is not pushed near as much, yet volleyball attendance is growing annually at the collegiate level. Volleyball has been growing at the HS level for years where Women's basketball participation has been shrinking. I don't understand why Women's basketball is promoted so aggressively over volleyball, when volleyball is growing so many more fans based on actually liking the product.

I'm not a Women's sports hater, but I'm realistic with what I enjoy watching. I think Title IX was a good thing at the time, same with affirmative action, but that time has passed. College teams or clubs should be a reflection of the interests of the student body and should be supported with the according booster interest and revenue generation. Losing millions on Women's basketball annually is just wrong. If the fans or some boosters want to pay for the expense then it's fine, volleyball fans pay for highest paid coach and best arena, if there is interest then the money will come. I do believe that competitive team activities are good for the development of young people, but that teamwork, hard work, dedication can be fostered without spending a million dollars on a coach and flying all over the country. Those attributes can be built with a $30k coach and an intramural/intra state league.

It's time for college sports to reflect the interests of the student body and spending on those sports reflect the interest people have in watching them. The new revenue sharing will reflect some of that and I hope that there aren't too many rules to continue to prop up the excessive waste on sports, Men's and Women's, that fans don't want to support. It's time for individual college sports to stand up on their own merit.
 
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