As more money has been invested in the product, the marketing and media hype has increased. This will naturally drive up ratings. Increased popularity doesn’t necessarily mean better. If you prefer the current version of college football over the old system. Great. Good for you. I don’t. I miss when every game mattered. Bowls included. When a bowl game was a reward for a good season and not something any player would ever opt out of. As the money involved at the college and pro level has increased, too many view college as just a NFL tryout. I personally think it creates a far inferior product and we no longer get great bowl matchups where both teams care. The Alamo, holiday, and NY6 games were great. Now the best players don’t even play.