This post has been notedLive sports is one on the few things keeping TV viable. The B1G offers the highest rated brands and games in college football and its not particularly close.
ESPN didn't have the money to bid because they paid the SEC a second tier rate for the second tier product it is.
Now the SEC is stuck getting way less money than the B1G, in a longer contract. And soon the B1G is probably going to take a few schools from the SEC as well and make them as irrelevant as the Big 12.
Disney is a failing company with the only thing propping it up being government handouts on keeping copyright way passed its expiration & other sweetheart deals. And like the idiots they are, they bite the hands that fed them. Once those handout end, and they will, they will fall like the house of cards it is.
Delusional as it gets