There was some argument on a sports radio show this morning that it should be forgotten about because its a dumb rule and everyone does it.
It may be a dumb rule, but if everyone has agreed not to do it under NCAA guidelines then its still a punishable offense. Those who partake are cheating and having an advantage. Now, if its no holds barred that's a different story. As for everyone doing it, I would have no idea.
This same argument spelled over in Cam Newton and why his well publicized pay scheme was not harshly criticized by others in the conference. Seems the SEC just didn't want to dredge up something nearly everyone else in the conference was doing. You can almost see a bit of deflation now in the SEC since it was established everyone can now pay players.