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Bud Lite: From Transgender Dylan Mulvaney to NCAA Football....what a marketing "transition".

Yeah what a baffling move by BL to take a crap on their core consumer. It would be like Harley Davidson hiring a some woke European to run their company
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Good luck getting a UNL beer partnership of any kind with TO around.
Actually, we had one in the late 70s. Bob Devaney entered into an agreement with Coors Light. I still have one of the cans. The Bobfather allowed Coors Light to woefully underpay for the rights to put Herbie on their cans (only 5K, if I remember right) and the deal was not renewed.
 
For sure. Just had one yesterday. I like to get the six packs at Baker’s where you get to mix and match. It’s a great way to try new beers, as long as the manager isn’t mailing it in with the selections which is pretty common
Absolutely! I do the same thing at Russ’s in town. I like trying a variety of beers without committing too much to just one specific beer. It’s great when it’s Oktoberfest season!
 
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