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Big 10 money, NU 6th in the country overall with no debt.

Nebraska is ranked high which is great but it's still a tragedy IMO that Oklahoma makes more money than Nebraska. And that is with them having been in the Big 12.
 
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People can bag on the Big 10 all they want but after Texas destroyed the old Big 8 and Big 12 the Big 10 was our best option. Geography and money wise.
You want top talent to be brought N with NIL money and brand-new facilities? Top coaches and staffs? Has to be paid for one way or another. Now it's time for our investment to start paying off. With WINS!!
 
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Do yourself a favor and don’t look at who’s #1 🤣
Well I don't like Texas BUT I do understand why they're at the top being in a huge population state with very wealthy people. But Oklahoma? It's not in a high population state and its fans are no more loyal than Nebraska fans. And it has to share State loyalties with Oklahoma State.

Yes I'm sure the buyouts for a string of failed coaches have had some impact on Nebraska's finances.
 
Well I don't like Texas BUT I do understand why they're at the top being in a huge population state with very wealthy people. But Oklahoma? It's not in a high population state and its fans are no more loyal than Nebraska fans. And it has to share State loyalties with Oklahoma State.

Yes I'm sure the buyouts for a string of failed coaches have had some impact on Nebraska's finances.
You’d be amazed at the amount of OU fans there are in DFW. Same with OSU. OU/OSU thrive on that metroplex. Also, they’ve won a lot recently. I bet if Nebraska was winning they would be right up there with OU.
 
You’d be amazed at the amount of OU fans there are in DFW. Same with OSU. OU/OSU thrive on that metroplex. Also, they’ve won a lot recently. I bet if Nebraska was winning they would be right up there with OU.
So you're implying Oklahoma has a bigger fan base than Nebraska? That somehow more then offsets a larger B1G payout than the Big 12 provides because the profit advantage of Oklahoma isn't small.
 
So you're implying Oklahoma has a bigger fan base than Nebraska? That somehow more then offsets a larger B1G payout than the Big 12 provides because the profit advantage of Oklahoma isn't small.
Idk all the reasons. I think Nebraska’s fan base is just as big. OU has been really successful not only in football, but all sports. Those other sports could play a factor as well. Don’t forget your school gets money for bowl games and CFP’s.
 
Idk all the reasons. I think Nebraska’s fan base is just as big. OU has been really successful not only in football, but all sports. Those other sports could play a factor as well. Don’t forget your school gets money for bowl games and CFP’s.
Actually I think it probably has more to do with different accounting practices used at the schools than anything else making the comparisons less than precise.
 
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O$U makes half of what Michigan does? I question this list. Unless it just means they took a $50M loan for facilities improvements or something, but I guarantee you as far as revenue generation, they’re right there with Texas
That's what I thought. OSU is a huge university with a huge alumni base with a consistently good football program. Wouldn't make any sense for them to be ranked below us.
 
The Husker athletic budget also annually runs millions in the black, gets no subsidies from the rest of the university, and NU is the only school in the Big Ten whose athletic department carries no debt.

“I think the University of Nebraska is uniquely positioned to not only weather this storm, but to emerge from it in a very strong position,” Alberts said. “I like our chances.”
He added that Nebraska is also set up to compete in that new world about as well as any school in the country.
The university already appears to be a leader in NIL. Blake Lawrence, the former Husker football player whose Opendorse endorsement company provides the platform that facilitates NIL transactions at most power-conference schools, says NU ranks in the top 10 nationally in total NIL dollars.
And if it does ultimately come to schools needing to pay players a salary, the Husker football program remains a financial juggernaut that could provide the resources to make that possible.
 
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Paying our terrible basketball coach to hit the road wouldn’t even make a dent

Penny wise, pound foolish

As usual the little guy (us fans) suffer most
Then add in the excitement of the search, then the excitement of the hire and then the excitement of the season and fans are happy and spending more and more.
 
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Two take aways after giving this some thought:

1 - Nebraska is in very good shape financially however the numbers are cut, and
2 - You really can't use the figures provided to compare schools (likely too many different accounting practices in play so it's apples and oranges).

For example, as others have pointed out it is ludicrous to think Ohio State wouldn't be listed higher in the rankings if the accounting practices for all schools were the same. Ohio State is only number 6 in profitability in the B1G? Who believes that.
 
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It will happen sooner rather than later because just like with NIL, California (or some other state) will pass a law sharing football profits with players and then all other colleges in other states will have to scramble to do the same if they want to remain competitive for recruits. It's the competition. That competition from California is exactly why we have NIL today.
 
It will happen sooner rather than later because just like with NIL, California (or some other state) will pass a law sharing football profits with players and then all other colleges in other states will have to scramble to do the same if they want to remain competitive for recruits. It's the competition. That competition from California is exactly why we have NIL today.
Florida was the first state to sign NIL into law

B1G states responded not by scrambling to do the same but by making it illegal (Ohio/Michigan)

Revenue sharing is coming, as predicted by yours truly years ago to raucous jeers (no surprise considering the complete dearth of vision on this board)
 
Actually I think it probably has more to do with different accounting practices used at the schools than anything else making the comparisons less than precise.
Might be. But I'm assuming they're using numbers that they report to their state and ncaa which they've been doing for decades
 
Might be. But I'm assuming they're using numbers that they report to their state and ncaa which they've been doing for decades
I'm pretty certainly it's accounting practices and yes, you are right, they're using publicly reported numbers which is all they have. BUT also not a lot of people would believe that Ohio State makes so much less profit than does Michigan. Doesn't pass the logic test.
 
I'm pretty certainly it's accounting practices and yes, you are right, they're using publicly reported numbers which is all they have. BUT also not a lot of people would believe that Ohio State makes so much less profit than does Michigan. Doesn't pass the logic test.
ohio st posts its earnings on its website

It was a record rebound for The Ohio State University Department of Athletics in 2022. Following a year when COVID-19 disruptions impacted competition, ticket sales and the fan experience, the department reported $251,615,345 in revenue, according to a new financial statement.

  • Total operating expenses for the athletic department were $225,733,418
Ohiost spends. a ton. they also win. a ton.

we like to save our money for rainy days (while losing at a historic pace)
 
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