Most sports enjoyed unparalleled success while he was at Nebraska.
However, I remember most fans hating him because, as "Dollar" Bill, he slaughtered a lot of sacred cows to drive up revenue for the department. He was the first to require seat licenses for football and basketball season ticket purchases, something my dad still hasn't forgiven. He allowed donation levels to drive seat location for new ticket-holders, eschewing the non-existent "waiting list" people hoped to eventually climb. He increased advertising within the facilities, and marketing without, leading to things like Pepsi bottle races, that damaged the gameday atmosphere. He also seemed obsessed with Olympic non-revenue sports in an elusive chase of the Director's Cup standings. Chasing Title IX compliance, he cut some men's programs while adding women's soccer, rifle, and bowling.
But...in retrospect, all of his changes are now standard practice around college athletics. Any program worth a darn now has seat licenses, replay screens pushing in-game advertising, apparel licensing deals, and more. Even FieldTurf, a common complaint from our opponents when installed in 1999, is found in most college stadiums now. Not many of his ideas were proven wrong.
He did the same thing at Texas A&M, though football was hampered for his first four years by the Dennis Franchione hire made without his input. The complaints from Aggie fans were similar, but so were the results. Lots of money, lots of improvements, success in Olympic sports, but...?
However, I remember most fans hating him because, as "Dollar" Bill, he slaughtered a lot of sacred cows to drive up revenue for the department. He was the first to require seat licenses for football and basketball season ticket purchases, something my dad still hasn't forgiven. He allowed donation levels to drive seat location for new ticket-holders, eschewing the non-existent "waiting list" people hoped to eventually climb. He increased advertising within the facilities, and marketing without, leading to things like Pepsi bottle races, that damaged the gameday atmosphere. He also seemed obsessed with Olympic non-revenue sports in an elusive chase of the Director's Cup standings. Chasing Title IX compliance, he cut some men's programs while adding women's soccer, rifle, and bowling.
But...in retrospect, all of his changes are now standard practice around college athletics. Any program worth a darn now has seat licenses, replay screens pushing in-game advertising, apparel licensing deals, and more. Even FieldTurf, a common complaint from our opponents when installed in 1999, is found in most college stadiums now. Not many of his ideas were proven wrong.
He did the same thing at Texas A&M, though football was hampered for his first four years by the Dennis Franchione hire made without his input. The complaints from Aggie fans were similar, but so were the results. Lots of money, lots of improvements, success in Olympic sports, but...?