I do.
This idea that everyone can be a brand and an influencer does nothing more than perpetuate the cycle of tricking people into buying things they don't need to 'be like someone else'.
Sure, some will succeed at it, but it's funny how many dopes there are who can do nothing more than make asses of themselves on YouTube, and are called successful.
Look at this idiot.. how does he have 2million subs? because he makes fun of himself, but to be sure, some kids are trying to amass the same guitar collection so they can be 'cool' too.
So no, I don't think this whole personal branding thing is good.