Thats true that OU will not have the W/L record that they would have if they stayed in the Big 12. Most all OU fans realize that. But if OU wants to increase the viewing pleasure of their fans they needed to improve the schedule of teams coming into Norman. OU has proven that they are the king of the Big 12 by winning 14 conference titles with Texas second with 3. OU could probably stretch that out even further by staying put in the conference and Riley could keep his job forever but in reality that would accomplish little. The schedules of the future will be much more competitive and OU will incur more losses but the program will become stronger. Recruiting should improve....top recruits like to play in high profile and classic rival games. Interest of fans will increase with teams like Georgia, Tennessee, Alabama, Auburn, Florida, etc coming to Norman. The program increases fan interest and it also gains national exposure. Increased losses will happen but it will be to a higher level of competition. Beating low level teams accomplishes nothing. Hopefully, things will improve but I don't think the OU fanbase expects to continue the W/L record that OU has had the last couple decades.