Well as a fan of good cinema, I went and watched it tonight. I thought it sucked. I generally love a lot of good independent movies (like A24 makes a lot of), but once again am not a fan of what I call "arthouse horror". I would describe this along with movies like The Killing of a sacred deer, The Lighthouse, and if you really have the guts Antichrist (which is probably the sickest movie I have EVER watch) as this genre and I couldn't stand any one of them. The only movie I have ever seen from this genre that I liked was Midsommar. I thought it sucked halfway through, but I stuck with it and it eventually paid off. I won't be watching Hereditary again only because I didn't like it. It didn't shock (ok, the little sister sort of shocked me some) and it wasn't that good. IMO.