While I think Riley's staff has really done an excellent job recruiting, I have to tip my cap to Vaughn, McShane, etc. They have really done a splendid job marketing the program-twitter in particular. I think the branding is spot on with the things we need to communicate--academics, sell outs, crazy fans, facilites. Their messages are crisp and witty. I have to believe that really good marketing is helping create a buzz around the program. To those that follow other programs, how do we compare with the marketing and branding efforts of other schools?
