I think many of the responses were on point but let me add this, Tom Davis was let go as BB coach because he couldn’t keep the best in state talent, they were going to Kansas.
A lot of why he makes so much is rooted in more than wins and losses, Kirk does well in keeping in state talent so that is right now as important as wins. No recruiting violations, good graduation rate, develops players. He represents the University and State well which we all know can become an embarrassment if left unchecked.
The goal every year is to win the Conference and to compete for the National Championship, 2 years ago they were rated as high as #3. A lot of coaches contracts are bypassing what he makes. I was never one to bitch about his compensation package because someone with more insight than I have felt it was fair, the University has the money so they can spend whatever they want imo.