Fascinating Article_Warning: Creighton . . .

[GoBigRed23]

Not sure if this has been posted, but thought I'd share. I think I came across this a few weeks ago on my twitter feed. I was replying to the White thread about how basketball has evolved into building your brand and essentially being a selfish player, when I remembered this article.

Full disclosure: I am a 100% diehard Nebrasketballer; there are no Creighton interests or likes on my part. They all sort of make my stomach churn. That being said, this article, regarding Kobe Paras, a recruit they have signed is fascinating. How the team and coach are going to juggle a kid already worried about his brand development and an entire country following his every move is just a neat topic: http://thelab.bleacherreport.com/a-boy-named-kobe/

 

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