I could understand that line of thinking if Eichorst was the owner and was pocketing the "net profit" for himself.
But he has to aid in supporting 22 other programs with a portion of that revenue. Sure it would be great if all sports were self supporting, but they aren't and very few ever will be.
If the football program falters to 8 or less wins per year, attendance will suffer.
Lastly, I am not sure where you are getting your figures to spend 2 or 3X more to get from from 8 wins to 11 wins.
was just throwing 2-3X out there - I have no idea
we really haven't been relevant in over a decade and attendance hasn't suffered - do we just have to have an occasional year or 2 to rekindle the hope that we might be relevant again soon
maybe 8 wins or less is the "medoza line" for the program - I think it has been shown, in the last 10-15 years, that at 9 wins per year with no conf titles or major bowl games the stands are filled - with the revenue sharing in the conference how much financial incentive is there to win at a greater clip than this? I realize investing more money doesn't necessarily equate to more wins but this is no different than other companies worldwide trying to decide if further investment equates to more revenue or can they spend less and maintain their current revenue.
Hypothetically if we decide we are going to be in the top 3 in the country each year as far as money spent on the football program - and that spending translates into more wins, conference titles an occasional bid into the national title playoff - is this expenditure a good financial investment?
stated another way - if we think the revenue curve flattens out at 9 wins per year the best financial strategy would be to try to determine the minimum amount of capital you need to spend to maintain this level. If there is a steep rise in the financial investment required to win 11 games per year but the revenue curve doesn't really rise then it doesn't make sense financially.
In the last decade the consumers (fans) haven't demanded a product any better than about 9 wins per year based on attendance.
I fully realize I am making a number of assumptions - many of which likely aren't accurate. I just find the economics interesting. I am sure merchandise, branding, donations, etc is also a piece of the puzzle. I am also not arguing we shouldn't invest - just wondering what a pure economist (not fan) would conclude